Tone of voice
Tone of voice is how your company sounds when you talk to people. And when you write to them.
So, if you heard an announcement on a funky budget airline saying ‘Hot and cold beverages are available from the in-flight crew’, it would sound a bit odd, wouldn’t it? And maybe even slightly disappointing. You’d expect something more like ‘If you’d like a drink, just give us a wave.’
Getting your tone of voice right can make all the difference between a company people trust and one they don’t. We’ve helped brands both funky and formal tune in to their true tone of voice, and turn it into a brand language that comes to life in every nook and cranny of the business.
Show your brand personality