Afia tone of voice

Tone of voice

Tone of voice is how your company sounds when you talk to people. And when you write to them.

So, if you heard an announcement on a funky budget airline saying ‘Hot and cold beverages are available from the in-flight crew’, it would sound a bit odd, wouldn’t it? And maybe even slightly disappointing. You’d expect something more like ‘If you’d like a drink, just give us a wave.’

Getting your tone of voice right can make all the difference between a company people trust and one they don’t. We’ve helped brands both funky and formal tune in to their true tone of voice, and turn it into a brand language that comes to life in every nook and cranny of the business.

Step 2

Show your brand personality

Read our articles on tone of voice >

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