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Afia - Brand strategy

Brand personality

Working on brand tone of voice, we often find that there’s some important thinking that needs doing first. A good tone of voice needs to come out of something that’s true about your brand.

We can help you find that truth – the big idea that’ll inspire your people and your customers. Sometimes this means taking brand strategy work that’s already been done and turning it into something people understand. Sometimes it’s interviewing folk across the business to get to the heart of what makes you special.

However we go about it, you’ll get practical brand thinking that everyone can relate to – not just marketing. And plenty of ideas for bringing this to life – through tone of voice and more.

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Step 1

Discover the heart of your brand

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