Ben is a consultant, writer and speaker, specialising in brand strategy and language. His claim to fame is helping Ronseal work out what to say on the tin.
He’s helped companies manage their brand and tone of voice longer than most, starting in 2001 at Boots, when managing language was only just becoming a thing. He created a new tone and went on to help people across the business to get better results from agencies and freelancers.
In 2005, with a first baby on the way and a week from exchanging contracts on a new house, Boots made Ben redundant. Which seemed like the perfect moment to set up Afia.
Somehow it worked out. And Ben’s since helped Norwich Union become Aviva, Powergen turn into E.ON and given Google the language to help it’s advertisers and agencies develop digital marketing skills.
He’s also helped Twinings to harmonise their packaging around the world, Vodafone build better relationships with their customers, and AirBP to get in touch with their heartbeat. That work was so effective they were still using Ben’s words 5 years later.
- Developed and implemented Boots’ tone of voice in-house
- Designed and rolled out tone of voice for E.ON, Aviva, Cadbury, Vodafone UK and more
- Catalyst and director behind writers’ collective 26