Helping companies sound more human

(in one minute or less)


We help household names sound more human. In everything from adverts to contracts. And we do this in four ways:

Brand personality

Tone of voice



Tone of Voice

Tone of voice

We’ll help you find the right tone of voice for your brand, write everything from annual reports to customer letters and train your people to do it for themselves.

Brand Thinking

Brand personality

Working on brand tone of voice, we often find that there’s some important thinking that needs doing first. We’ll help you describe your brand strategy and personality.

I’ve always had beef with pedants. I work with language and I help companies to use it better....
Dear Salesforce I’ve just got another not-so-friendly email from you. This isn’t the first...
Fancy a nibble

Take a bite

Get your teeth into our thoughts on branding and language – subscribe and we'll send you a little something every few weeks, a blog post, article or video.


Six objections to a new tone of voice (and how to overcome them)

We’ve run hundreds of workshops showing thousands of people how to write well for their organisations. And, as you might imagine, we’ve come up against resistance here and there to changing to a new tone of voice.

Hear Ben Afia talking about getting your story across, on Alexia Leachman's radio show